Challenge:

• How can we grow a successful Haute Couture stationery brand?

• Innovators and Early Adopters (I/EA) are the primary audience required to successfully innovate an existing brand in a current market and are driven by uniqueness, scarcity, and discovery.


• The existing business model was refreshed by clearly defining the Early Adopter audience profile, building a revenue model and crafting a unique value proposition.


• The brand purpose we developed reflected the beliefs of the founder and established a clear role for the Fleur D’Iris Stationery brand in the lives of the desired audience.


• The brand audit indicated a 'gap' between brand identity and image. This perception gap was closed through the development of a new verbal tonality for the brand, ensuring relevant and consistent communication.

• The enhanced business model has enabled Fleur D’Iris Stationery to more effectively access premium department stores such as KaDeWe (Berlin) and Globus (Zurich).


• Implementation of the enhanced communications approach resulted in 11% sales growth in-store and online during 2019.