Make it happen.


 
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We offer six areas of specialist expertise that generate early stage and rapid growth for brands. Each area reflects a scenario where understanding and applying the adoption patterns of Innovators and Early Adopters is essential to ensure success. We provide the proprietary tools and techniques needed to do exactly that. They increase understanding, refine targeting and optimise execution to maximise growth – whatever your ambition.

Brand development

  • Brand purpose development.
  • Define the Innovator/Early Adopter audience.
  • Innovator/Early Adopter ‘Deep Listening’.
  • Meta-trend analysis and application.
  • Brand strategy development.
  • Brand narrative and storytelling.
  • Visual and verbal identity development.
  • Brand communication.
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Product development/launch

  • Emotional journey mapping.
  • Research and idea screening.
  • Business model/value proposition.
  • Prototyping/evaluation/iteration.
  • Positioning.
  • Go-to-market strategy.
  • Setting KPIs/SMART objectives.
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Market entry

  • Identify the suitability of the market.
  • Rate suitable countries/in-depth market analysis.
  • Define the Innovator/Early Adopter audience.
  • Innovator/Early Adopter ‘Deep Listening’.
  • Seeding and growth strategy.
  • Setting KPIs/SMART objectives.

Rapid adoption

  • Determine relative advantage.
  • Audience value alignment/compatibility.
  • Trial-ability/experimentation.
  • Post-purchase experience analysis.
  • Identifying and exploiting areas for growth.
  • Setting KPIs/SMART objectives.
  • Innovator/Early Adopter community discovery.
  • Innovator/Early Adopter activation.
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Repositioning

  • Brand/design audit.
  • Brand purpose development.
  • Brand archetype application.
  • Define the Innovator/Early Adopter audience.
  • Innovator/Early Adopter ‘Deep Listening’.
  • Meta-trend analysis and application.
  • Visual and verbal identity development.
  • Brand communication.

Revitalisation

  • Brand/design audit.
  • Define the Innovator/Early Adopter audience.
  • Innovator/Early Adopter ‘Deep Listening’.
  • Meta-trend analysis and application.
  • Incremental innovation.
  • New market-entry (with existing product).
  • Drive product usage.