Amazing is our energy.


The LOUPE 16 team seeks to challenge the status quo and motivate others to think and act differently. We believe that innovators and early adopters (‘the 16%’) are the change makers of the world - they push humanity forward. It is here we find our driving purpose:

To create amazing brands that will matter tomorrow by harnessing our knowledge and behavioural understanding of The 16%.

‘Amazing’ is our energy — one where we are excited to wake up and work on a brand. We inspire with work that challenges convention, creates positive change and benefits brands and their audiences.


We are like no other.


We are a global team of storytellers, designers, brand strategists, project mavens, cultural chemists, concept developers and growth experts.

  • We are 7 nationalities.
  • We speak 10 languages.
  • We have worked in 25 countries.
  • We have developed over 100 brands.
  • We tailor our team to your needs.
  • We love what we do.

We have a wealth of experience across categories including automotive/mobility, beauty, fashion, financial services, FMCG, government/not-for-profit and technology. What's more, we have specialist expertise in restricted categories such as tobacco and wines/spirits.

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